DBA Admaster™ updates

One of the hallmarks of AdMaster™ efficiency is securing the correct ad content (copy & images) before production so that publishing is a one-time affair.

The AdMaster™ expense tracking module, known to AdMaster™ users as ‘Billing’, tracks ad expenses by putting a dollar cost on each advertised listing in each publication, then groups and sorts that data to accurately assign advertising expense to an office and/or agent.

Admaster’s latest enhancement in managing agent-driven ad purchases is hard targets. Hard targets give ad managers the ability to easily set, enforce and manage the number of incoming agent ad orders to optimally fit a given ad space or page count.

AdMaster™ allows users to use an ad price (Price in ads) that may differ from the list price. For example, a listing agent may choose to state a price range, or use text such as 'Low 200s' or 'Call for price' rather than state the actual list price.

Opt in to have your Web activity listing report generated and emailed directly to your seller

New feature promotes ad proof approval tracking

A new addition to our agent-level access and ordering capabilities is the Proof ready alert button.

Most AdMaster™ clients have an internal luxury marketing program. Admaster™ designs specifically formatted output and print management scenarios to support each clients' luxury branding. AdMaster™ recognizes ‘luxury’ listings based on client criteria – even when the eligibility criteria varies by region and price point.

Many ad management system users believe that in-house ad production by the marketing or administrative staff is an ad system requirement.
Not so.

Have a Facebook page, a Twitter account? Do you use Google+? There’s nothing like showing your office real estate activity in your social media outlets. If not to directly solicit buyers, to show your social followers your brisk pace of activity – a relevant trait that matters to potential clients who are making a real estate representation decision now or in the future.

Using the same ad selection technology AdMaster™ uses to create print ads, real estate magazines and online content, clients can select specific groups of new listings, open houses, or any other designated group of listings and retrieve real-time HTML to create a multi-property email – suitable for use in commercial email marketing applications like Constant Contact or MailChimp.