Not so.
Managing print advertising can include managing the publishers’ production of your print ads, alleviating or reducing the need to staff in-house ad production departments. And there is no better way than to deliver the final structured content to the publisher than via secure access to AdMaster™.
AdMaster™ publishers see only the content of the ads in their publications, delivered in a variety of structured formats that allow the publisher to produce a client’s ads using the method or technology that best fits the publisher’s production department capabilities.
Any production department can produce ads using AdMaster™ content quickly, and most importantly, accurately using AdMaster’s production file output.
And new this year, we’re providing complete XML files that can be synced with Adobe InDesign and a pre-formatted template to produce ads in seconds, almost as seamlessly as our own production software – AdMaker™.
Current AdMaster™ clients can see what a publisher sees by looking at Ads > Ad production files.