DBA Admaster™ updates

Using the same ad selection technology AdMaster™ uses to create print ads, real estate magazines and online content, clients can select specific groups of new listings, open houses, or any other designated group of listings and retrieve real-time HTML to create a multi-property email – suitable for use in commercial email marketing applications like Constant Contact or MailChimp.

Quality brochures can make a statement about a home AND about the firm hired to represent it. While most real estate websites have a ‘brochure’ component that spits out numerous roughly formatted pages of listing data, AdMaster’s automated brochure component can present a tightly formatted, quality presentation that depicts a professional image.

Creating agent participation in company publications often becomes an unnecessary consumption of administrative resources and an ambiguous process for the participating agents. In a perhaps misguided effort to make it easy on the agents, administration often continues to take paper emails and verbal orders; then continues to go through a similar paper-bound proofing process.

Using the AdMaster™ ad proofs form is easy, but occassionally you're going to come up against an empty copy block or a low-res photo that you aren’t able to replace...and you probably need to get in touch with the listing agent.

Maintaining the crisp detail and color balance of your photography, when advertising in your markets’ highest-grade print periodicals, requires that each image have adequate pixel resolution. That resolution is based on the size that the image will be printed in the publication, and on the quality of the paper stock that it will be printed on.

AdMaster™ client staff can now manage their internal administrative users through the Non-agent user roster and profiles. Up until now, DBA Client Service managed these users for you, and they will still manage the process if you like, but clients that want the ability to access and manage can now find it under the User menu.

In an increasingly non-print world, real estate print advertising may occupy a smaller space in your marketing plan, but it continues to be significant to market segments that value print. And the logistics of putting out effective listing-based print ads is as chal­lenging and time consuming as ever.

Set a photo standard for all your listings all the time

In competitive online venues where the participants often bemoan the fact that the playing field has been leveled, surprisingly few of them exercise an relatively easy advantage…clear, high-quality, high-res listing photos.

Realtors working with a buyer are always interested in what’s coming on the market. Conversely, agents with a listing that will soon be on the market are anxious to get feedback on how that listing will fare.

And so are their clients.