Mike Scotty


Recent Posts

AdMaster™ update: Agent ad expense reports

By Mike Scotty on Tue, Feb 20, 2018 @ 01:32 PM

It’s the time of year when agents are looking for ad expense reports from the previous tax year.

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AdMaster™ update: Ad content proof distribution system

By Mike Scotty on Tue, Jan 16, 2018 @ 05:18 PM

One of the hallmarks of AdMaster™ efficiency is securing the correct ad content (copy & images) before production so that publishing is a one-time affair.

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AdMaster™ update: Invoice breakdown update

By Mike Scotty on Mon, Oct 30, 2017 @ 07:30 AM

The AdMaster™ expense tracking module, known to AdMaster™ users as ‘Billing’, tracks ad expenses by putting a dollar cost on each advertised listing in each publication, then groups and sorts that data to accurately assign advertising expense to an office and/or agent.

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AdMaster™ update: Ad target management

By Mike Scotty on Mon, Jul 24, 2017 @ 05:00 PM

Admaster’s latest enhancement in managing agent-driven ad purchases is hard targets. Hard targets give ad managers the ability to easily set, enforce and manage the number of incoming agent ad orders to optimally fit a given ad space or page count.

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AdMaster™ update: Automated ad price updates

By Mike Scotty on Mon, Jul 10, 2017 @ 10:52 AM

AdMaster™ allows users to use an ad price (Price in ads) that may differ from the list price. For example, a listing agent may choose to state a price range, or use text such as 'Low 200s' or 'Call for price' rather than state the actual list price.

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AdMaster™ update: Web activity reports sent direct to seller

By Mike Scotty on Tue, Jun 27, 2017 @ 10:30 AM

Opt in to have your Web activity listing report generated and emailed directly to your seller

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AdMaster™ update: Ad Proof Ready Alerts

By Mike Scotty on Wed, Apr 26, 2017 @ 03:10 PM

New feature promotes ad proof approval tracking

A new addition to our agent-level access and ordering capabilities is the Proof ready alert button.

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AdMaster™ update: Luxury branded print management

By Mike Scotty on Fri, Apr 14, 2017 @ 01:31 PM

Most AdMaster™ clients have an internal luxury marketing program. Admaster™ designs specifically formatted output and print management scenarios to support each clients' luxury branding. AdMaster™ recognizes ‘luxury’ listings based on client criteria – even when the eligibility criteria varies by region and price point.

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AdMaster™ update: Secure publisher access to your ad production files

By Mike Scotty on Fri, Mar 31, 2017 @ 09:30 AM

Many ad management system users believe that in-house ad production by the marketing or administrative staff is an ad system requirement.
Not so.

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AdMaster™ update: Social media listing feeds

By Mike Scotty on Thu, Mar 16, 2017 @ 09:30 AM

Have a Facebook page, a Twitter account? Do you use Google+? There’s nothing like showing your office real estate activity in your social media outlets. If not to directly solicit buyers, to show your social followers your brisk pace of activity – a relevant trait that matters to potential clients who are making a real estate representation decision now or in the future.

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