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Link strategy meets “nofollow” links - no SEO juice for you


So you’re working on generating off-page SEO and inbound links for your website and you think – “I’m just going to sit down and start posting my website links on all my friends’ social pages.”

rel=nofollow imageNot so fast.

It’s a great idea to post links (if they’re relevant to the context) to generate live visitors, but most of the places you might freely be able to post online might also have an SEO roadblock up called the ‘nofollow’ attribute.

A link that is tagged as ‘nofollow’ works like any other link to a human, but it tells the search engines NOT to follow or index the link, hence no SEO credit for the targeted site.

Now why would they go and do that? 

The original purpose of the attribute was to mitigate spamming on blogs.  Black-hat SEO specialists were using blog comments to inject their links into unrelated blogs and were essentially obliterating legitimate comments. 

Most blogs now automatically mark links in their comments as ‘nofollow’ for this reason.  In fact the majority of sites where you have the ability to freely post your content have adopted the ‘nofollow’ attribute - Facebook, YouTube, Linkedin, Craigslist, Zillow,, the majority of real estate listing sites and just about all blog commenting.

How do I know if a link is marked ‘nofollow’?

Easy. Right click on any web page and select ‘View source’ or ‘View page source’.  You’ll see a page of HTML code. Hit control-F (Ctrl-F) to open your Find function and type ‘nofollow’.  Or type in the anchor text of the link you want to analyze. If the link is a ‘nofollow’ link, you will see the code embedded in the link structure between the <a> tags.

<a rel="Nofollow" name="Website" target="_blank" href="">View Agent's Website</a>


I found your website is very informative and enjoyable
Posted @ Monday, October 10, 2011 2:50 AM by Rochester ny realtors
Nofollow is a great tag, i'm trying to get a ZONE tag introduced, which would make anchor text obsolete and cut down on spammy comments.
Posted @ Monday, October 17, 2011 2:44 PM by SEO Juice
Really Superb Blog......Please visit:Ultra Luxury Apartments
Posted @ Tuesday, March 27, 2012 6:03 AM by Ultra Luxury Apartments
WOW!, This is very nice blog for real estate. and i like it..
Posted @ Monday, April 30, 2012 3:52 AM by Apartments in Noida
hmm..yea..nice might help me in ..really good post.. 
Posted @ Tuesday, November 19, 2013 4:10 AM by property for sale in patna
hmm..I liked the concept..but did it really worked?? because Google has declared such things as spam.
Posted @ Thursday, April 10, 2014 2:11 AM by Plot for Sale sumanpura Patna
WOW!, This is very nice blog for real estate. and i like it.. 
Posted @ Monday, April 30, 2012 3:52 AM by Apartments in
Posted @ Thursday, June 05, 2014 10:28 AM by SaReGaMa
hmm..yea..nice might help me in ..really good post..
Posted @ Thursday, June 05, 2014 11:32 AM by Mp3skull
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Blog authored by:

Mike Scotty, President
Data Based Ads, Inc.

  Mike Scotty, President DBA Inbound / Data Based AdsInbound Marketing certification badge