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Internal vs external links - which matter more to SEO strategy?

  
  
  
  

Internal vs external inbound linksWhen a website links to yours, search engines interpret that as a real-life vote of confidence that your website can provide some sort of expertise or further explanation of a topic being discussed on the host site.

Search engine algorithms attempt to ‘read’ human behavior when they decide where a page surfaces in the search engine results page (SERP).  So naturally, they are going to favor what someone else says about you over what you say about yourself on your own site.

Hence, external inbound links into your site are going to carry far more SEO weight than the internal links you provide on your page.  But every SEO link strategy needs to incorporate both.

Internal links, defined as links that point from one page on your site to another, are far from unimportant.  They provide the user experience within your website – the structure that helps your users easily find what they’re looking for on your site. And the search engines heavily favor a clear hierarchy in a website’s link structure.

External links are defined as links from one site to another. They can be outbound external links, where you link on your neighborhood or community page, for instance, to key businesses in that area, or relevant community news sources.

External inbound links could come from the Chamber of Commerce website in that same community linking to your community page – because they like your overview, your photography or video of the area, and feel it would enhance their own viewers’ experience.  And Google loves that.

Internal links are much easier to master, since you and your webmaster can control where and when they appear on your site.  External inbound links are SEO’s biggest challenge, in that it generally requires the creation of relevant, interesting content that those other sites deem worthy of linking to – and then making that content visible on the web through sound SEO tactics.

Comments

Good Article, thans for the explanation.
Posted @ Tuesday, May 21, 2013 2:41 AM by david davidson
I think it is important to do both internal and external as long as you don’t go overboard with it. I know some people try to get backlinks anywhere they can. Others seem to link way to many pages in a post internally. Whether you’re linking to pages on your own website or others, it’s always important to focus on the needs of the user who will be reading the specific article.
Posted @ Thursday, June 06, 2013 7:35 AM by Arindam Dutta
Good Article, thans for the explanation.
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Acceleration is a fast growing start-up which is having their ERP Web solutions for  
 
Education, Finance & Hospitality domain. Recently they have started with training modules for Dot Net / JAVA / PHP  
 
technologies & Android / Windows 8 Framework application development. Good opportunity for 6 Week / Internship program for  
 
all Engineering & MCA.  
They are Industry professionals to train & get you prepared for IT Job Interviews. The Good part is they have seperately  
 
added a interview preparatory technical programs to get you qualify in any IT interview.  
Posted @ Sunday, December 29, 2013 5:58 AM by ..net training institute in ghaziabad
This is a great article. I believe that external links are the key to SEO and gaining a high rank. While content is the biggest factor, linking is the structure. It is like building a bridge, content is created on one side of the bridge while SEO/linking is building the other side. With both, you can create a path for SEO and users.  
 
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Posted @ Thursday, February 27, 2014 11:06 AM by Sam
The truth about internal and external links is pretty simple: if you don't love yourself (internal links), how can expect others to love you. (external links). 
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Posted @ Sunday, April 13, 2014 1:01 PM by boonda
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Blog authored by:

Mike Scotty, President
Data Based Ads, Inc.

  Mike Scotty, President DBA Inbound / Data Based AdsInbound Marketing certification badge