Data Based Ads

Data Based Ads supports the inbound marketing process with a host of services and capabilities geared toward organic content creation and lead generation.

DBA Inbound logo


DBA Inbound uses inbound marketing, organic online content, the most effective SEO strategies and our own high-ranking platforms to drive traffic and authority to your web destinations.

YoChicago logo covers the Chicagoland real estate market in news, blogs, guides, maps and video, with client opportunities for authoritative inbound links and traffic to their websites.

Real estate video logo


Real estate video is the defining medium for today's home buyer. DBA Inbound/YoChicago produces economical, conversational video and gains viewership through Chicagoland's #1 real estate video channel.

Admaster logo


AdMaster™, our listing management software for real estate brokers, is designed to harness inbound links to a broker’s website to maximize the broker’s SEO relevance and deliver more traffic.  

Contact Data Based Ads

Follow Data Based Ads

Real estate SEO and inbound marketing tips

Current Articles | RSS Feed RSS Feed

Fight real estate listing syndication abuse with better data


Trulia Zillow Realtor.comWith the announcement of NAREP and their effort to combat ‘listing syndication abuse’, one thing comes to mind – the futility and history of the brokerage community attempting to manipulate market forces.

When opponents of the Big Three (Trulia, Zillow, talk about listing syndication abuse, they’re referencing the placement of the contact information of Realtors who pay to advertise on these sites on the same listing detail page as a non-advertising Realtor’s listings. The group also references a recent study that compares the accuracy of broker sites vs. Trulia and Zillow, but anyone familiar with the dispute knows that the real issue is the absence and/or poor placement of the listing broker’s contact information on non-advertiser listings.

Consumer advocacy?

If NAREP supporters were really concerned about consumers’ access to accurate information, they wouldn’t be advocating the dismantling of the largest and most comprehensive housing websites, they would be working to improve them.  Specifically, they would be working to improve their own listings’ presence on the Big Three sites on behalf of their sellers. 

Broker enhancement opportunities

Every brokerage has the opportunity to feed listings from their most comprehensive source (not necessarily the MLS) to these sites at no charge. Their best photography, branded virtual tours, extended copy – all things that can make your listings stand out these sites and entice consumers to spend more time viewing your listing.  And although there are indeed limited (if any) followed links back to the broker’s website or agent contacts for non-advertisers, the data you feed to these sites can contain those links.


One of my firm’s real estate data management software solutions creates virtual tours and distributes (syndicates) these tours and other listing data to our clients’ online marketing sites, including the Big Three.  Just this past weekend (Sat & Sun), more than 30% of the traffic from one client’s tours alone (with broker site links) came from the Big Three – the top 3 referral sources.  Only 5% of the traffic came from the broker site.

We also provide individual listing and agent reporting on the web activity on the sites we syndicate for our clients.  The numbers are consistently and overwhelmingly in favor of the Big Three.

I’d be curious as to how one would explain to a seller, as their listing agent, why you would omit these sites from your marketing plan.

Marketing opportunity, not menace

The Big Three are consumer-oriented businesses with a clear focus – to deliver housing information and to make money in the process. Their business models are indeed predicated on procuring broker listings, but they are delivering value to those listing brokers – eyeballs and traffic. Enough value, it seems, that 90+% of Realtor listings currently for sale are on all three portals - and they only get there with the listing brokers' permission.

These sites have invested millions in technology, marketing, SEO and critical mass that most broker sites, even the very large ones, cannot duplicate.

Can you imagine if were the only comprehensive real estate site as was its original intention? It doesn’t happen in a free market because there is always an independent venture – enter Trulia and Zillow – that has capital and an idea that they can do it better. Kill any of these three sites, and another would take its place. 

Enter NAREP. Every group has a right to rally in their own defense. And short of success, which is a long shot at best, the pressure on the Big Three may lead to continued improvements in site/broker relations and policies.

Ask about listing syndication

Disclosure: Neither myself or my firm has any relationship with Trulia, Zillow or, short of delivering data on behalf of select clients.


Producers should make sure that their products like a Replica Louis Vuitton Handbags consists of the best quality materials that are available to produce a fine Handbag Replicas. The Replica Handbags are the choice of the females of today,who have realized the pace with which the trends of the fashion industry alter seasonally.Thus,now by spending less they can actually ascertain purchasing a Replica Luxuries handbag in accordance to the trends every season. Selecting Rolex Replicas Watches has numerous reasons. If you need to look better but in order to save money, you can contemplate it.
Posted @ Friday, January 03, 2014 10:01 PM by angel
The replica watches watch that blanket the appearance at Geneva appearance a specific accessible punch that enables you to boring aloft its assault heart, Calibre DB 2115 mechanism, and the accurate all-around moon appearance indicator which rotates on its own axis. The absolutely centralized devised automated hand-wound movement with 29 jewels consists of 276 components, and has the abundance of rolex replica 28,800 accordance per hour. The use of automated accompanying butt enables this watch to accept an continued ability assets of six days, while the accurateness is bigger with the admittance of silicon and platinum antithesis caster with chanel shoes collapsed terminal curve.Cartier Tank Replica For added backbone and as aegis from bumps, De Bethune included amateur para-chute shock-absorbing system. Tere isn't a dobt that consideed on of abounding capital account why humans become adipose is that of vereating. Typically we eat even afte we're not hungry. Watching your calorie consumtion is a basic anticipate about your weight abatement ourse of, about gucci replica ometmes all of us charge hlp with that. You ill charge to ascendancy your hungr ranges nd these are the commons that care to be reveted. D this alog spect a weight abridgement plan capule like Pen375 and it's bst to ysl outlet authority your starvatio below admiistratn all through the dy. You will be afraid how simple the amount and fats will disapear.Some humans may accompaniment that there is just not abundant media which is rolling with 1080p, but even whether it's true, this affair will adapt and will acceptable be added additional abundant added media aural the abreast future.
Posted @ Friday, May 02, 2014 10:00 PM by Abeey
By buying this waterproof apple iphone four Scenario, it is possible for you to to double your fun with all your apple iphone as it enables you to definitely get pictures and make video clips six feet deep inside of drinking water! A waterproof apple iphone four case has a clemembrane of silicon which will make it possible for your touch monitor to functionality even inside of drinking water and on the similar time keeps your telephone so safe you could make calls or send texts to your friends, narrating your wonderful experiences even though continue to inside of h2o. You are able to take picture underwater and share them with all your friends. The waterproof apple iphone 4 case costs just all over $40 and for such amazing characteristics, it can be worth a acquire. In simple fact, it is presently receiving rave reviews from h2o sports enthusiasts who like taking pictures underwater but usually had to opt for expensive cameras which typically went out of spending plan. 
gucci iPhone 5 Cases 
burberry iPhone 5 Cases 
Chanel iPhone 5s Cases 
Posted @ Tuesday, May 06, 2014 1:39 AM by iphone case
nice information for real estate
Posted @ Wednesday, June 04, 2014 2:19 PM by Tollywood Film News
Post Comment
Website (optional)

Allowed tags: <a> link, <b> bold, <i> italics

Subscribe by Email

Your email:

Blog authored by:

Mike Scotty, President
Data Based Ads, Inc.

  Mike Scotty, President DBA Inbound / Data Based AdsInbound Marketing certification badge