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Google authorship rewards real estate content relevance

  
  
  
  

GoogAuthorshipIconsIf you are a blogger, a videographer, or provider of interesting online real estate content on a regular basis, you should know about Google authorship markup.

In a nutshell, you can link your content from your own website, or even content you create on other sites to your Google+ profile, and have your author image appear in the search results.

With the integration of Google+ into all things Google, you may have already seen that some of your search engine results are showing up with your image.  Here’s why – When you have a Google+ profile completed with links to “contributed to,” “links” and “other profiles,” Google will pick up that linkage and sometimes show the author’s Google+ profile picture in the search results, as they would with the authorship markup.

If you want to ensure (and you do) that your authorship displays where it should – there’s a pretty simple process to follow.  Or dig a little deeper with this authorship guide.

New benefit of authorship

In its quest to improve the search experience, Google is capitalizing on authorship to provide additional links to a reader who spends substantial time reading your content from a search engine result listing.  Google makes the assumption that the reader would be interested in seeing more of your content.

Here’s how it works:

  • A reader clicks on a search engine result with an authorship icon.
  • S/he spends at least 2 minutes reading the web page (reading assumed).
  • S/he clicks the ‘back’ button.
  • Google provides the reader with three additional related links from the author.

Again, Google rewards informative, relevant content, your best SEO strategy.

Google search engine results

After ‘back’ button:

Google authorship results

Comments

Have a nice conversation about Google authorship rewards real estate content relevance and obviously I'm really very benefited through reading about in such allocation.  
Posted @ Wednesday, March 13, 2013 12:03 PM by Partrika
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Blog authored by:

Mike Scotty, President
Data Based Ads, Inc.

  Mike Scotty, President DBA Inbound / Data Based AdsInbound Marketing certification badge