Data Based Ads

Data Based Ads supports the inbound marketing process with a host of services and capabilities geared toward organic content creation and lead generation.

DBA Inbound logo

 

DBA Inbound uses inbound marketing, organic online content, the most effective SEO strategies and our own high-ranking platforms to drive traffic and authority to your web destinations.

YoChicago logo

 

YoChicago.com covers the Chicagoland real estate market in news, blogs, guides, maps and video, with client opportunities for authoritative inbound links and traffic to their websites.

Real estate video logo

 

Real estate video is the defining medium for today's home buyer. DBA Inbound/YoChicago produces economical, conversational video and gains viewership through Chicagoland's #1 real estate video channel.

Admaster logo

 

AdMaster™, our listing management software for real estate brokers, is designed to harness inbound links to a broker’s website to maximize the broker’s SEO relevance and deliver more traffic.  

Contact Data Based Ads

Follow Data Based Ads

Real estate SEO and inbound marketing tips

Current Articles | RSS Feed RSS Feed

Improve your real estate video with YouTube Analytics

  
  
  
  

There’s no shortage of opinion on the optimal real estate video format. 

Video analytics - ViewsBut there are two overriding factors in determining effectiveness. Does it get watched and are the viewers engaged?  And earlier this year, YouTube expanded its video analytics, making those factors easier to gauge.

If you’re a channel administrator, i.e., posting your own video on your own channel, you’ll have access to these analytics.  Just log in to your channel and click on Analytics.

Among the tools featured are:

Views reports

Views reports give you the numbers. One of the great things about YouTube is that it the viewer counts include views from YouTube itself and all the places that video may be embedded.  Analytics will even tell you what site it was watched on.

Video analytics - DemographicsDemographics

Male or female, age group, country of origin.  If you’re not hitting your target market, time to make adjustments to your message and/or your SEO strategy (title, description, tags).

Playback locations

Video analytics - Playback

It’s very interesting to see what channels your audience is viewing from.  If you’ve made an effort to embed your video in other sites, you can see not only the additional effect of those views, but what other sites those views came from.  Remember that anyone can embed your video on their website when they find your video worthwhile and informative.  This is the video SEO equivalent of a good inbound link.

Video analytics - Playback locationsTraffic sources

This section answers the question – ‘How was this video found by its viewers?’ And it answers it in minute detail.  Google search, YouTube search and embedded video on another site are among the categories.  And each is a link that goes into deeper detail including keywords used, position of link on page and other specifics.  It can almost be overkill, but it’s quite revealing.

Video analytics - Audience retentionAudience retention

Audience retention really speaks to the quality of your viewers.  How long did they watch? Regardless of the length of the video, you are clearly able to see what percentage of viewers have watched the video for how long.

If you’ve got 300 views on a video, and 60% of your audience watch the video in its entirety – you’ve got at least 200 engaged viewers, probably more. Just because someone abandons a video halfway through doesn’t mean they didn’t get the intended message.

Engagement reports

Much of your video and channel SEO relevance is based on social signals that come from viewers in the form of interactions and comments.

The second section of YouTube Analytics is the engagement reports, which measure

  • Subscriptions to a channel driven by a specific video
  • Likes / dislikes
  • Number of viewers who marked a video as a favorite
  • Number of comments on a video
  • Number of times the video was shared

Both viewership and engagement reports can be viewed for the entire channel, which has a strong impact of your individual videos’ SEO relevance. A strong channel with videos that perform well in viewership and engagement will be treated by YouTube and by the search engines as authoritative and relevant, which translates to better search position.

  ask-about-real-estate-video

Comments

Your article on YouTube Analytics was unbelievable. I just now had a chance to try it out.
Posted @ Monday, September 24, 2012 11:06 AM by Bill Price
The video has to be something the buyer can use to save time, money, make better informed decisions. Learning about the local area first is key for the brand new, out of town real estate buyer. Produce those helpful area "what's it like" where you live. Go easy on the personal branding. The buyer is more impressed with your helpful information not award winning personality.
Posted @ Friday, December 21, 2012 8:30 PM by Andrew Mooers
I think YouTube SEO is still very helpful; since Google has expressed that social media will have more weight this year in terms of getting higher site rankings. Like any other type of social media, it has to be used properly to yield the best results.
Posted @ Friday, June 07, 2013 7:52 AM by Arindam Dutta
There are many reasons to help families but I do appreciate this heart warming way to reach the unreachable. Thanks for your blog. It's worth reading. 
Posted @ Thursday, October 31, 2013 6:10 AM by Online Stop Motion
good information about real estate video
Posted @ Wednesday, June 04, 2014 2:24 PM by Mp3skull
Attach the handles to the handbag. Abode the basal bisected of chanel outlet annular handle at the top aperture of the handbag. Fold about 1 1/2 inches of bolt about the handle and duke stitch the bolt down. Place the lining into the purse. Fold the top bend of the lining down about inch and sew it by duke to the purse. Accomplish your duke stitches as airy as possible. Fold the lining bolt in half, amiss ancillary out, and sew the abbreviate edges shut. Do not about-face the lining appropriate ancillary out. Cut a continued band of bolt the adapted breadth of your strap. Fold it in bisected lengthwise and sew the edges together. Make abiding all of the metal on the bag matches. If buckles or chains on the louis vuitton replica foreground are gold, metal central the bag will be gold as well. Even the brownish "Chanel" logo bowl on newer accoutrements (vintage accoutrements accept bolt tags instead of metal) will match, according to Chanel Amour. Find the agent tag. Accurate Chanel accoutrements are fabricated in Italy or France, according to Artisan Backpack Review. If there is a tag anywhere in the bag advertence a altered country of origin, the backpack is a fake. Look for the consecutive number. All Chanel accoutrements accept an aboriginal consecutive amount and should awning an actuality card, according to ChanelAmour.com. Earlier bags, fabricated in the 1980s or before, accept a seven-digit consecutive number, and those hermes outlet fabricated afterwards 1990 accept an eight-digit one. New Chanel accoutrements aswell accept a artificial awning over the tag announcement the consecutive amount to assure it. Visit Fabu.com to access a account of online retailers who advertise items off of Prada's line. You'll accept to in actuality appointment these websites alone to see what items they accept for sale, but they do usually accept accommodate aloft discounts, assorted acquirement offers or chargeless shipping. Some of the websites breadth you can acquisition Prada are Blue Fly and Overstock. You can aswell analysis Bloomingdales, Saks and Neiman Marcus for these administration store's online supplies. Visit the Sephora, Eye Save, Strawberry and Fragrance websites if you're alone searching for accessories like makeup, fragrances and eyewear. Bag Borrow or Steal is a subscription-based website that allows you to "rent" a artisan bag for a aeon of chanel replica time afore axis it in for the season's newest fashions.
Posted @ Thursday, June 05, 2014 9:12 PM by fendi outlet
Life is like a long journey on a train, someone gets on the train while someone gets off the train everyday. Why don’t we try to enjoy the journey happily without any pressure? Let's choose some stuff cool for our journey... 
cafeloren 
outofthevault 
avalonseafood 
actmanre 
khe-shri 
chennaiftz 
fpindia 
brandywinedevelopers 
khe-shri 
rhizen 
sanjaypuriarchitects 
addonix 
addonix 
arexlab 
arexlab 
dulcettetech 
incozen 
incozen 
kundan
Posted @ Sunday, July 20, 2014 10:18 PM by xiaoming1hao
Post Comment
Name
 *
Email
 *
Website (optional)
Comment
 *

Allowed tags: <a> link, <b> bold, <i> italics

Subscribe by Email

Your email:

Blog authored by:

Mike Scotty, President
Data Based Ads, Inc.

  Mike Scotty, President DBA Inbound / Data Based AdsInbound Marketing certification badge