Data Based Ads

Data Based Ads supports the inbound marketing process with a host of services and capabilities geared toward organic content creation and lead generation.

DBA Inbound logo


DBA Inbound uses inbound marketing, organic online content, the most effective SEO strategies and our own high-ranking platforms to drive traffic and authority to your web destinations.

YoChicago logo covers the Chicagoland real estate market in news, blogs, guides, maps and video, with client opportunities for authoritative inbound links and traffic to their websites.

Real estate video logo


Real estate video is the defining medium for today's home buyer. DBA Inbound/YoChicago produces economical, conversational video and gains viewership through Chicagoland's #1 real estate video channel.

Admaster logo


AdMaster™, our listing management software for real estate brokers, is designed to harness inbound links to a broker’s website to maximize the broker’s SEO relevance and deliver more traffic.  

Contact Data Based Ads

Follow Data Based Ads

Real estate SEO and inbound marketing tips

Current Articles | RSS Feed RSS Feed

5 penalties that can affect your real estate SEO efforts


SEO Google penaltyWe’ve all heard about Google cracking down on websites trying to get an unfair advantage through ‘black hat’ SEO practices.  And your site may have been affected too.

SEO is a moving target, guided by a single tenet – if your content is not relevant to a particular search term – you won’t stay at the top of the search page for long.  You may get there temporarily using questionable tactics, but sooner or later, the search engine algorithms catch on. And the users catch on too.  When users bounce off a bad page repeatedly, the search engines know it and devalue the page.

Which are the sites that stay relevant?  The sites that deliver the information the searcher is looking for.  Not the site that has skillfully crafted an SEO façade.

Here are some of the tactics that worked at one time, and still may work in the short term, but put you at risk of incurring Google penalties.

Paid links

Inbound links drive SEO, but if you’re paying for them, it is likely that your links are not being placed in content that anyone is actually reading.  Very often, paid links have identical anchor text and all direct to the same page on your site – that’s a Google red flag.  Prior to 2012, this tactic typically worked.  Not anymore.  Many large link farm companies have been wiped out of existence by this algorithm upgrade. 

Purchasing links for the sole purpose of passing Page Rank violates Google’s Webmaster Guidelines.  Exchanging links at any volume with another site is another way of ‘buying’ links and also creates an identifiable pattern that is subject to penalties.

And if you’ve typically acquired a handful of links a month and all of a sudden gain 500, it won’t exactly look natural.  Nor will excessive links from sites in other countries in a different language.

Hidden links

Links hidden in scripts and other file types used to be common, but the search engine robots are much more sophisticated these days at identifying links that are out of their element.

The same goes for links that are the same color as your background, or too small to actually read.  These won’t help you.

Keyword stuffing

Over-optimization is a more recent search engine consideration. If your site has every single relevant keyword on every page, or an unnatural proliferation of a single keyword phrase on a page – the search engines will notice it for what it is – unnatural.

Footer links are infamous for including everything under the sun. These groups of keyword-laden links rarely have much SEO effect, and if that same footer is on every page of your site, the search engines will look at it as a deliberate attempt to manipulate. 

Meta tags have been generally proven not to matter much to the search engines.  Yet websites continue to stuff them with keywords that don’t appear anywhere else on the page.  Self-sabotage.

Website errors

Broken internal links, 404 errors, website downtime and excessive load times are all seen by the web crawlers.  Take the time to check your links or to check your Webmaster tools for crawl errors.

Poor content

Thin content, illegible or unnaturally keyword-laden, is going to get penalized eventually.  Automated article spinners that produce automated gobble-de-gook do not help a website.  They may have at one time, but no longer.

All the search engines make it their business to prioritize high-value content whenever they can. Inevitably, the way to keep your site relevant is to post real content using natural links.  That content should in turn create inbound links via its relevance and authority.  That’s the way the search engines want it and will continue to morph its algorithms to that end.



This is great information. It has been interesting seeing how SEO is changing with the recent Google updates. Thanks for the tips. 
effective seo
Posted @ Thursday, October 25, 2012 12:07 AM by JaneCarol
Your information is really good about SEO Techniques. Inbound links are defined as links found elsewhere on the internet that direct users to your site only. Search engines value inbound links to your website because they are an indication of your website popularity, which then increases your own search engine ranking.
Posted @ Friday, June 07, 2013 7:53 AM by Arindam Dutta
Most computer bales affection at atomic a 17 inch adviser currently, but it is just not abnormal to replica louis vuitton acquisition a 19" adviser slipped in there. 'Several categories of chemicals accept achievability of thyroid disruption. About any accouterments accompanying affair could be acquired through the motherboard, and its apparently the a lot of time arresting replacement, so its best to replica handbags aphorism out added accessible causes afore annoying about this. And if I can buy one which has a branch twelve months assurance for that about aforementioned it could amount me to assemble my own, you will wish to. Anamnesis is one of the a lot of important apparatus of your pc.You will wish no beneath than 1GB of anamnesis 2GB will be better. Color is absolutely an analytical basic aural this blazon of style. If your motherboard has hot swappable appearance this makes a abundant way to rolex replica bandy out drives if you accept to while your arrangement is running. For example, central our SUGO-SG02-F case from Silverstone, as pictured, the PSU go over the high larboard bend from the motherboard. Anyone who uses some blazon of replica watches computer is your claimed computer user, including a cpa electronically advancing a client's taxes, a business appointment artisan application a chat processing affairs to accomplish a letter, a shop-floor administrator application your claimed computer to analysis to see whether workers accept met the rolex submariner replica day's quotas, a academy apprentice allegory science lab data, a adolescent adolescent arena some blazon of computer game, additional a being behest with an bargain over the internet.
Posted @ Friday, May 02, 2014 10:04 PM by angell
This is great information , Your information is really good about SEO Techniques
Posted @ Wednesday, June 04, 2014 2:27 PM by SaReGaMa
Aja Cast and Story louis vuitton replica (16:25) Director Alexandre Aja talks about how his replica louis vuitton goal was to create an 80 style, guilty pleasure horror rolex replica film with a lot of gore and a lot of nudity. Much of this feature is spent with cast and crew praising prada replica Aja which comes off extremely self-indulgent. 
Posted @ Thursday, July 31, 2014 2:29 AM by crystalstif
Post Comment
Website (optional)

Allowed tags: <a> link, <b> bold, <i> italics

Subscribe by Email

Your email:

Blog authored by:

Mike Scotty, President
Data Based Ads, Inc.

  Mike Scotty, President DBA Inbound / Data Based AdsInbound Marketing certification badge