Data Based Ads

Data Based Ads supports the inbound marketing process with a host of services and capabilities geared toward organic content creation and lead generation.

DBA Inbound logo


DBA Inbound uses inbound marketing, organic online content, the most effective SEO strategies and our own high-ranking platforms to drive traffic and authority to your web destinations.

YoChicago logo covers the Chicagoland real estate market in news, blogs, guides, maps and video, with client opportunities for authoritative inbound links and traffic to their websites.

Real estate video logo


Real estate video is the defining medium for today's home buyer. DBA Inbound/YoChicago produces economical, conversational video and gains viewership through Chicagoland's #1 real estate video channel.

Admaster logo


AdMaster™, our listing management software for real estate brokers, is designed to harness inbound links to a broker’s website to maximize the broker’s SEO relevance and deliver more traffic.  

Contact Data Based Ads

Follow Data Based Ads

Real estate SEO and inbound marketing tips

Current Articles | RSS Feed RSS Feed

Social media real estate: annoyance vs relevance


There’s no need to cite the validity of social media consumers – Facebook and Twitter are most certainly useful marketing channels for anyone in real estate, from the big brokerage to the national builder to the individual agent. To ignore Facebook and Twitter, or to use them poorly is doing your marketing plan a disservice.

Facebook new listings feedAs I see it from people I've talked to about it, many Facebook users use their own experience with business pages as a Facebook user as an indication of the overall effectiveness of business page postings.  They see all the annoyances, but don’t really recognize the few businesses that they actually do read because, well, the content is interesting to them.  It’s a classic case of ‘You don’t stand out until you annoy me’.  On successful business pages, relevant information, regardless of the frequency, has a measured positive and cumulative effect in a prospect’s relationship with that business like few other marketing opportunities can.

Some classic annoyances:

  • The business page that posts on a regular basis, regardless of the relevance of the content.
  • The business page that curates (posts what others have written) every article about the marketplace or industry.  Oh wait – only the positive articles – never even the slightly negative.
  • The business page that posts the ‘viral of the day’.  Do we really need a local business to share ‘hot dog eating contest winner throws…’?

If you want to be seen and more importantly valued for you Facebook posts and tweets, perhaps a better tactic is to post

  • Business-related content (your business, that is)
  • Content that your competition isn’t also posting (curated articles)
  • Original content – links to your blog posts, your listings, your special offers

This post was inspired by a comment our salesperson received from a broker when we were discussing new listing feeds into their office Facebook pages. One of the products of our firm is a real estate data management system that collects, refines and distributes listing data and images to various online and print marketing venues, social sites included.  The broker’s comment was “We don’t want to post our listings on Facebook – that’ll bug the hell outa people.”  My response would be to consider your target prospects who have ‘Liked’ your local real estate firm’s Facebook business page and consider what kind of info would they be looking for from you? Market data. Pricing. Timing. All the things new prospects are looking for before they choose representation. 

So the question becomes “Would a potential future client be interested in seeing a new listing that is local, that they probably recognize with a listing price attached to it?  I would say yes.  And would they be interested in the volume of listing business the local real estate office is doing, indicated by the frequency of those posts?  Again, yes.

Think about your audience – your TARGET audience – the audience that might bring you future business.  What are they following you for?  The weather? To be friendly?  Because they need another source of news each day? Not likely.

  • A qualified prospect that follows a local real estate office is likely to looking for market information about the relatively small area or community that the office serves.  What can you tell them about your community that is real estate related? 
  • A qualified prospect that follows an apartment high-rise or community probably lives there or is considering living there.  That person is interested in amenities, special offers and future events at the complex and the benefits of living there. 
  • A qualified prospect that follows a builder is interested in whatever the company is building, the custom variations, construction quality, etc.

That is not to say that other types of people don’t follow each of the business page types in these examples – employees, friends, the friends of friends of friends that you recruited to boost your page’s ‘Like’ count – but your focus should be on your real prospects, with real information.

Nor is it to say that your Facebook page should not be ‘social’.  Many large real estate companies talk to each other on their Facebook pages – which is fine and a great internal communication device – just don’t expect to get much real business from it.

The frequency of your posts should be guided by how often you have something relevant to post.  No one gets annoyed by good information – information that your ‘Likes’ essentially asked for.

And if you don’t know how to rid yourself of those annoying pages you ‘liked’ but are tired of seeing – hover in the upper right corner of any post – and click 'unsubscribe'.



Being a Handbag Replicas will not be an reason for manufacturers to use so-and-so materials and create a product that would very last only some several weeks. The web allows all of us to be able to gain access to cheap items,such as Replica Luxuries handbags,without having to spend tons of money. See,designer boutiques must pay for their staffing and for other overhead,which means that they must up the cost on their items. Since the Replica Handbags principle is to be honest with the idea of each inspired Replica Louis Vuitton Handbags,they never give up on the standards,craftsmanship and material. If you’ve always dreamed for any famous branded Cartier view, but could never have it, Rolex Replicas watches is just the best option for you.
Posted @ Friday, January 03, 2014 10:04 PM by over
It is an accessible abstruse that women absorb a lot of time and activity to ensure that they attending beautiful.Due to this actuality women accept over time connected to play an important role in swiss replcia watches the bazaar as their attributes inclines them to like added admirable things in allegory to their macho counterparts.For a adult to complete that adult attending she requires the absolute accessories which bout her cachet and tastes.The ladies watch is such an accent and absolutely Ladies Rolex Watches are accessories that can ably accompany out a woman's composure and elegance.Ladies Rolex watches are afterwards agnosticism some of the a lot of celebrated watches globally as year afterwards year they accept replica watches relentlessly won over the hearts of abounding women all over the world.It takes added than a year to put calm the 220 minute apparatus and appropriately apprehend these admirable timepieces.This accordingly makes the Rolex adult watches a accurate archetype of astonishing adroitness as they are agilely and systematically handcrafted.Would you be afterwards the latest Chloe handbag,a top superior Fendi affected bag,a Chanel replica wallet or a absolute LV replica handbag,you will acquisition them all at replica rolex Ereplicabags beneath the best deal! Indeed,acknowledgment to our offers and to the outstanding superior we offer,our 7 Star Mirror Image Replica artist accoutrements are absolute analytic chanel outlet priced! Indeed,we broad replica luggage,handbags,purses and wallets to our barter after traveling through a average man: they advertise anon from the architect to the across clients.Most online affected artist bag vendors do not even appearance you the absolute pictures of their replica handbags: they artlessly use aboriginal pictures of the accurate Louis Vuitton bags,downloaded on the designer's website.
Posted @ Wednesday, April 02, 2014 2:42 AM by kimi
EscapeCapsule Waterproof new apple iphone four Event (coming soon)EscapeCapsule WaterproofThe 2nd very most effective watertight scenario proper after lifeproof new apple iphone 4 scenario, and that is not introduced as of the time may be the EscapeCapsule while using the new iphone 4 five. This particulscenario could be watertight which enables it to shield your product by drinking drinking water, water, best, mud, dirt along with scrapes. This particulscenario is additionally tested to fulfill your IP-68 watertight requirements up to nine. 8 toes with regard to a half-hour.Prompt currently is doing work together with Griffin Technological innovation every single child generate this device along with the new iphone four 5. 
Louis Vuitton iPad Cases 
gucci iPhone 5s Cases 
hermes iPhone 5s Cases
Posted @ Thursday, May 08, 2014 8:35 AM by iphone case
it's a good one , thanks for sharing
Posted @ Wednesday, June 04, 2014 2:38 PM by Tollywood Film News
Post Comment
Website (optional)

Allowed tags: <a> link, <b> bold, <i> italics

Subscribe by Email

Your email:

Blog authored by:

Mike Scotty, President
Data Based Ads, Inc.

  Mike Scotty, President DBA Inbound / Data Based AdsInbound Marketing certification badge