Data Based Ads

Data Based Ads supports the inbound marketing process with a host of services and capabilities geared toward organic content creation and lead generation.

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DBA Inbound uses inbound marketing, organic online content, the most effective SEO strategies and our own high-ranking platforms to drive traffic and authority to your web destinations.

YoChicago logo covers the Chicagoland real estate market in news, blogs, guides, maps and video, with client opportunities for authoritative inbound links and traffic to their websites.

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Real estate video is the defining medium for today's home buyer. DBA Inbound/YoChicago produces economical, conversational video and gains viewership through Chicagoland's #1 real estate video channel.

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AdMaster™, our listing management software for real estate brokers, is designed to harness inbound links to a broker’s website to maximize the broker’s SEO relevance and deliver more traffic.  

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Real estate SEO enriched by website stickiness


If your users don’t stay on your site – what good are your SEO efforts?

If your prospects didn’t see your website before they’ve made contact with you (unlikely), they’ll be looking at it after they’ve met you. They’ll be looking for clues to your organization skills, your market knowledge, clear explanations of products and services, and a host of other signals that speak to your professionalism and expertise.

Key website design factors

Your website is now your personal calling card – and it doesn’t leave anything to the imagination.  If you’re deliberating withholding information in the hopes of filling your lead funnel, you’re only irritating your users – not an effective strategy.

Some key website design ideas.

These are the most basic attributes of a good website strategy.

Make it functional

What would a user be looking for?  Make sure the answers are in the main menu, preferably in the order of their relevance. What is your best selling point – your community, the unit attributes, yourself as a resource?  Whatever it is – put it out front.

Make the navigation work

No information should be more than two clicks deep, if possible.  Make it clear where your internal links are going by using appropriate anchor text.

Skip the moving graphics unless they serve a purpose

Any animation on a website should NOT keep the user from proceeding in their quest for information.  Don’t make your users have to turn the volume off, or click links like ‘Skip this introduction to proceed’, or worse yet have to wait through a song and dance to get to your home page. You couldn’t make a worse impression – no matter how slick your graphics are.

Attract attention to your expertise through blogs / videos

How do you extend you and/or your company’s personality to your website?  Video. There’s nothing like giving your users the opportunity to hear directly from you.

How do extend your expertise in your relevant disciplines to your users?  Blog posts and articles that cover current events that are relevant to your business.  Posts on your website go beyond the ‘Use me’ or ‘buy here’ requests to ‘My knowledge of this neighborhood/community qualifies me to find you a home here’.

Next week – evaluating your website’s effectiveness through key metrics.


Thanks for sharing useful information to improve real estate website visibility in the search engines.Its very helpful for those persons who having a real estate website & also for my website Thanks again.
Posted @ Wednesday, July 04, 2012 5:20 AM by Alex
Thanks for helpful share! your writing really make sense to me. I got many useful ideas after reading this.
Posted @ Sunday, April 27, 2014 11:37 PM by MN Web Design
I share this information quite a bit so I thought it would be helpful to me as well to have some of the best pins in one post.
Posted @ Sunday, June 01, 2014 2:17 PM by Webcreation - Web Design Company Singapore
Thanks for sharing useful information to improve real estate website
Posted @ Thursday, June 05, 2014 1:22 AM by Songs
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Blog authored by:

Mike Scotty, President
Data Based Ads, Inc.

  Mike Scotty, President DBA Inbound / Data Based AdsInbound Marketing certification badge