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Real estate blog ideas for home builders: the building process


There is a heck of a lot to talk about if you’re a home builder or real estate developer when it comes to your product – how it is built, why it is built in a certain way, the materials you use to build it.  Don’t assume that a potential buyer won’t be interested in the minutia of building what may eventually be their home.

Renovation before and afterSome ideas:


Start with your own history

  • What have you built?
  • Where have you built it? 
  • How has it stood the test of time? 

Your previous projects are your resume – show it to your potential boss (clients).


  • What is your specialty? 
  • Why are your homes or your product superior to your competitors’ in the category?


  • Quality subcontractors?  Your own crew?  Justify your choice
  • Quality materials?  Focus on specifics and why they make a difference.
  • Builder technique / practices.  Here’s why we don’t do it this way

Home design

What is unique about your floor plan?
  • Designer touches.  Where and how they change the look or feel of the home
  • Landscaping

Video adds a strong legitimacy when you talk about the features of your homes.  Viewers love real estate video tours of homes and models.  Before and after videos really tell a story, as do good photos.  A video chronology of a build supplies fodder for a series of posts.

A few examples:



Mike - some good ideas here! To expand on your point, "Where have you built it" can be a huge source of content. Sometimes the communities themselves can offer a lot of compelling angles for blog content. 
Everyone wants to live near amenities, shopping and that sort of thing, so showcasing the communities you've built in can not only give you content to rank with, but also give your customers some insights into why you build where you do.
Posted @ Thursday, March 22, 2012 4:15 PM by cheryl
Hi Cheryl, 
You missed my 2 previous posts... 
Real estate blog ideas for builder developers: Your neighborhood and Real estate blogging for home builders: Your home buyers. I have a compiled list of blog ideas that I plan to put up as a permanent page soon.
Posted @ Thursday, March 22, 2012 4:45 PM by Mike Scotty
Oh, you're right! I did. Sorry about that Mike. You should definitely put them all in one place!
Posted @ Thursday, March 22, 2012 6:12 PM by cheryl
Hi! If you may allow me, I'll just get some excerpts from your blog to use on my masters degree thesis research about real estates. Well written, anyway. ☺ Good job!
Posted @ Wednesday, June 27, 2012 4:15 AM by bernsiao
Nice Blog Keep it up
Posted @ Thursday, March 14, 2013 3:14 AM by oceanatlanticrentalsobx
A lot if interesting points, I do see the value in using video marketing and never really thought about the materials we use. It does make sense as one client may want to know the reasons and it could actually make a difference in a sale or no sale. Always good to see other peoples input. Thanks, will use in my marketing.
Posted @ Monday, April 21, 2014 4:02 PM by Home Builders in DFW
Hopefully, these basic roofing definitions will help get your project off on the right foot. More Detail 
Posted @ Wednesday, June 04, 2014 4:51 AM by Semon
Good job!
Posted @ Thursday, June 05, 2014 1:53 AM by Watch Movies Live
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Blog authored by:

Mike Scotty, President
Data Based Ads, Inc.

  Mike Scotty, President DBA Inbound / Data Based AdsInbound Marketing certification badge