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Real estate blog ideas for brokers: Home listings


Homes for sale or rent.  Consumers will stop to read about an interesting property.

homes for saleIf you’re a real estate agent or broker, you have a ready supply of blog topics.  And the keyword terms you use to describe your properties are typically all long tail phrases that are important to your website SEO thus your blogging efforts. 

Neighborhoods, property types, architects, builders, city names, local parks, even street names.  It’s very easy to work these terms into your key on-page SEO generators (titles, copy, image alt text, tags) while describing your listings.  Heck, you can even describe your competitors’ listings if there is a particularly noteworthy property on the market – why not use it to generate traffic to your site?

The trick is to make a property post interesting.  It’s best if you can find an angle to start the conversation:

  • Built by a famous architect
  • Has an unusual feature or features
  • Near a notable park or community landmark
  • Part of a trend in a neighborhood – teardowns, façade improvements, etc.
  • So-and-so once lived here, etc.

Start with the angle then work into a description of the best features.  Try to avoid making the post look like a listing description – give your readers a reason to link into the listing data.  And show just one or two of the best images.

These actual examples show how easy it is to work a listing into a blog post:

Real estate video adds a whole new dimension to property tours – and increased interest of course. More about video next post.



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Posted @ Wednesday, February 29, 2012 5:20 PM by Dudae White
Great post Mike-such good tips! Keep it up! 
Posted @ Tuesday, May 01, 2012 9:50 PM by Randwick Property
Hi! If you may allow me, I'll just get some excerpts from your blog to use on my masters degree thesis research about real estates and properties for sale. Well written, anyway. ☺ Good job! 
Posted @ Wednesday, June 27, 2012 1:57 AM by bernsiao
Thanks for sharing informative Post! 
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I really agree with the content of this site because you need an SEO to really create backlinks in the search engine.
Posted @ Monday, July 15, 2013 1:47 AM by Danny Nguyen
Hire a real-estate broker to sell your home, and one of the first things he'll likely suggest is hosting an open house so that potential buyers can casually check out your property on a weekend afternoon.
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Blog authored by:

Mike Scotty, President
Data Based Ads, Inc.

  Mike Scotty, President DBA Inbound / Data Based AdsInbound Marketing certification badge