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Data Based Ads supports the inbound marketing process with a host of services and capabilities geared toward organic content creation and lead generation.

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DBA Inbound uses inbound marketing, organic online content, the most effective SEO strategies and our own high-ranking platforms to drive traffic and authority to your web destinations.

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YoChicago.com covers the Chicagoland real estate market in news, blogs, guides, maps and video, with client opportunities for authoritative inbound links and traffic to their websites.

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Real estate video is the defining medium for today's home buyer. DBA Inbound/YoChicago produces economical, conversational video and gains viewership through Chicagoland's #1 real estate video channel.

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AdMaster™, our listing management software for real estate brokers, is designed to harness inbound links to a broker’s website to maximize the broker’s SEO relevance and deliver more traffic.  

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Is SEO the most effective real estate marketing channel?

  
  
  
  

This recent article references a survey that asks small and medium businesses which marketing channel they would choose, if they could only choose one.

Top marketing channel = SEOClearly, search engine optimization is considered the most important.  Further evidence of how websites are the driving marketing force for all business.

A major concern for small to mid-sized real estate businesses, like regional or custom home builders, or local one- to two-office real estate brokerages and even individual agent businesses is ‘How do I compete with those big national guys?’

On the search engine results pages, in specific categories, the playing field is leveled.  These real estate businesses find that they have the ability to compete in the niche markets they serve by carefully analyzing their website content, maximizing the user experience on their sites, and creating local, relevant content that enhances their search engine results presence.

The key to a growing business is new customers.  Catching potential prospects’ attention comes from being in the right place (search engine results page), with the right information (relevance) when they are actively searching for your product or service.

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Blog authored by:

Mike Scotty, President
Data Based Ads, Inc.

  Mike Scotty, President DBA Inbound / Data Based AdsInbound Marketing certification badge