Data Based Ads

Data Based Ads supports the inbound marketing process with a host of services and capabilities geared toward organic content creation and lead generation.

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DBA Inbound uses inbound marketing, organic online content, the most effective SEO strategies and our own high-ranking platforms to drive traffic and authority to your web destinations.

YoChicago logo covers the Chicagoland real estate market in news, blogs, guides, maps and video, with client opportunities for authoritative inbound links and traffic to their websites.

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Real estate video is the defining medium for today's home buyer. DBA Inbound/YoChicago produces economical, conversational video and gains viewership through Chicagoland's #1 real estate video channel.

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AdMaster™, our listing management software for real estate brokers, is designed to harness inbound links to a broker’s website to maximize the broker’s SEO relevance and deliver more traffic.  

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Real estate SEO and inbound marketing tips

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On-page SEO for your real estate website – one page at a time.


Search engines surface web pages, not websites.  For each search term you want to focus on, dedicate a web page to it specifically, with the content on that page supporting it.

That’s what the search engines are looking to fill the top SERP positions – a page that is specifically dedicated to the subject of the search term.  And, oh yes, the human searcher is looking for that too!

Go about building your individual pages with a focus on a single keyword phrase whenever you can. The more specific you can be with your keyword targeting on each page of your site, the more success you will have ranking for each keyword.

Focus on these key on-page SEO attributes to craft the perfectly optimized page for ‘Bridgeport townhomes’:

Perfectly optimized web page

It's worth noting that the above example is an illustration of ideal circumstances and that readability should not suffer due to an abundance of keyword placements.  When you make a page unreadable or contrived, you invite people to exit your site.  There is a balance that needs to occur between keyword placement and readability.


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Blog authored by:

Mike Scotty, President
Data Based Ads, Inc.

  Mike Scotty, President DBA Inbound / Data Based AdsInbound Marketing certification badge