Data Based Ads

Data Based Ads supports the inbound marketing process with a host of services and capabilities geared toward organic content creation and lead generation.

DBA Inbound logo


DBA Inbound uses inbound marketing, organic online content, the most effective SEO strategies and our own high-ranking platforms to drive traffic and authority to your web destinations.

YoChicago logo covers the Chicagoland real estate market in news, blogs, guides, maps and video, with client opportunities for authoritative inbound links and traffic to their websites.

Real estate video logo


Real estate video is the defining medium for today's home buyer. DBA Inbound/YoChicago produces economical, conversational video and gains viewership through Chicagoland's #1 real estate video channel.

Admaster logo


AdMaster™, our listing management software for real estate brokers, is designed to harness inbound links to a broker’s website to maximize the broker’s SEO relevance and deliver more traffic.  

Contact Data Based Ads

Follow Data Based Ads

Real estate SEO and inbound marketing tips

Current Articles | RSS Feed RSS Feed

Website navigation an extension of real estate SEO


Most important element in a websiteSo you’ve managed to get good SERP position and you’ve got a new visitor to your site.  The question you should contemplate now is whether you can keep him there – and engage him toward conversion.  In a recent survey, over 75% of respondents said that the most important element in website design is ‘ease in finding information’.

Visitors to your real estate site are typically there to find something specific.  As a business seeking the confidence of and a connection to a new prospect, you want to make it a no-brainer for that prospect to find what s/he wants.  You do that with a clear and familiar navigation scheme.

Skip the fancy graphics unless they support function.  Don’t do anything ‘cute’ that interrupts their mission of finding information.  And NEVER make them wait for the music to stop or for your fancy flash movie to finish.

You typically won’t know what your prospects are seeking, so everything has to be accessible – especially the pages that get the most traffic.

When you DO know what your user is looking for – send her there.  Make sure that when you optimize a page for a particular keyword phrase – that it’s the right page.  If you’re a LaGrange Realtor who has worked your SEO to rank for ‘LaGrange real estate’ – don’t send a prospect who has deliberately typed 'LaGrange real estate' in the search box to your realtor profile page, or to your home page, or to your Chicagoland property search page and make them enter search parameters.  Deep link them to the page that incorporates a mix of community information, new listings and recent solds in LaGrange.  They’ll be able to navigate from there when you provide a clear menu path.  And they’ll appreciate you giving them what they came for – ideally with their business.


hey it's really nice post
Posted @ Thursday, June 05, 2014 2:37 AM by Mp3skull
Many of these rituals are actually unusual at present when ever a lot of stuff is practiced from a gucci replica furious price. Perhaps even nanosecond (a particular billionth from a further) options have reached a lot of our attention : there are numerous a lot of a lot of our lifetime are affected by typically the missing out on of this time in today's period. Further huge rather than a cell, men follow seems to have gucci replica turned out to be an indispensable bit of charms. Typically the follow seems to have of course can be purchased considerably as some of those languid numerous years, and yet a particular tag heuer replica detail hasn't already replaced : men looks after might not be solely finishing touches; they've been the case hallmarks from a gentleman's stature. Carrying some men follow is furthermore the foremost sophisticated style of revealing a situation not to mention burberry replica life in the environment. As the saying goes, purchase one self some BMW Roadster, people simply cannot carry it in the boardroom at hand. There is also a assortment from men looks after towards dior replica choose between, not to mention they could be especially listed to completely different people, in accordance with whereby you mean to wear it and then the look you must work.
Posted @ Wednesday, June 11, 2014 10:21 PM by asd 
Life is like a long journey on a train, someone gets on the train while someone gets off the train everyday. Why don’t we try to enjoy the journey happily without any pressure? Let's choose some stuff cool for our journey... 
Life is like a long journey on a train, someone gets on the train while someone gets off the train everyday. Why don’t we try to enjoy the journey happily without any pressure? Let's choose some stuff cool for our journey...
Posted @ Sunday, July 20, 2014 10:07 PM by xiaoming1hao
Post Comment
Website (optional)

Allowed tags: <a> link, <b> bold, <i> italics

Subscribe by Email

Your email:

Blog authored by:

Mike Scotty, President
Data Based Ads, Inc.

  Mike Scotty, President DBA Inbound / Data Based AdsInbound Marketing certification badge