Data Based Ads

Data Based Ads supports the inbound marketing process with a host of services and capabilities geared toward organic content creation and lead generation.

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DBA Inbound uses inbound marketing, organic online content, the most effective SEO strategies and our own high-ranking platforms to drive traffic and authority to your web destinations.

YoChicago logo covers the Chicagoland real estate market in news, blogs, guides, maps and video, with client opportunities for authoritative inbound links and traffic to their websites.

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Real estate video is the defining medium for today's home buyer. DBA Inbound/YoChicago produces economical, conversational video and gains viewership through Chicagoland's #1 real estate video channel.

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AdMaster™, our listing management software for real estate brokers, is designed to harness inbound links to a broker’s website to maximize the broker’s SEO relevance and deliver more traffic.  

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Real estate SEO and inbound marketing tips

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Your on-page SEO opportunity – a real estate site primer

On-page SEO graphic

There are hundreds of factors that comprise the science and the art of on-page SEO. But you don’t need to know them all to make your mark in the search engine results pages.  Let’s look at the most basic.  I’ll break these down further in later posts for those who are interested.

Search engine optimization in a nutshell

Video: What is search engine optimization?

I came across this video this morning (kudos to Common Craft and Search Engine Land) which does a great job of summing up SEO for the beginner.

Internal vs external links - which matter more to SEO strategy?

Internal vs external inbound links

When a website links to yours, search engines interpret that as a real-life vote of confidence that your website can provide some sort of expertise or further explanation of a topic being discussed on the host site.

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Blog authored by:

Mike Scotty, President
Data Based Ads, Inc.

  Mike Scotty, President DBA Inbound / Data Based AdsInbound Marketing certification badge