Data Based Ads

Data Based Ads supports the inbound marketing process with a host of services and capabilities geared toward organic content creation and lead generation.

DBA Inbound logo


DBA Inbound uses inbound marketing, organic online content, the most effective SEO strategies and our own high-ranking platforms to drive traffic and authority to your web destinations.

YoChicago logo covers the Chicagoland real estate market in news, blogs, guides, maps and video, with client opportunities for authoritative inbound links and traffic to their websites.

Real estate video logo


Real estate video is the defining medium for today's home buyer. DBA Inbound/YoChicago produces economical, conversational video and gains viewership through Chicagoland's #1 real estate video channel.

Admaster logo


AdMaster™, our listing management software for real estate brokers, is designed to harness inbound links to a broker’s website to maximize the broker’s SEO relevance and deliver more traffic.  

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Real estate SEO and inbound marketing tips

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Your real estate website – SEO sales generator or online brochure?

Online brochure parody

Consider the utility of a printed brochure these days.  Yes, ‘limited value’ would be an optimistic assessment.  And yet many real estate websites are nothing more than an online brochure.  Just as a stack of printed brochures sits on a credenza in your sales office, your online brochure sits in the abyss of the internet – untouched, unread, marginally effective.

Long tail real estate search terms bring the quality traffic

Long tail real estate search

So you want to rank on page 1 of Google for ‘Chicago real estate’?  Get ready to pay.

Deep links, meta descriptions aid the path to conversion

Deep links meta description graphic

So you’ve managed to rank for a keyword phrase and you’re on page one of Google results. 

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Blog authored by:

Mike Scotty, President
Data Based Ads, Inc.

  Mike Scotty, President DBA Inbound / Data Based AdsInbound Marketing certification badge