Real estate SEO and inbound marketing tips

Blog posts, videos, images and other content need to be topical and be relevant to your audience, but they also need to be readable – even exciting.  The real success is in your live traffic – reading, clicking, and commenting.

SEO is about keywords and keyword phrases perhaps more than any other factor.

A fairly common mistake that real estate brokers make when trying to optimize their website for search terms is that they try to rank for too many terms without supporting each term with specific content or more appropriately, a specific page.

There’s no need to cite the validity of social media consumers – Facebook and Twitter are most certainly useful marketing channels for anyone in real estate, from the big brokerage to the national builder to the individual agent. To ignore Facebook and Twitter, or to use them poorly is doing your marketing plan a disservice.

You’re not going to change the world with a single blog post, but the cumulative effect of real estate blogging can help you rank for the search terms that your prospects use most.

Video is a prevalent medium – no need to rehash the Comscore stats – you need to be under a rock if you haven’t purposely or inadvertently watched a video online this week – or today for that matter – or in the past hour.

A picture’s worth a thousand words.  This adage has been true since the beginning of time.  And you’d be hard pressed to find anyone that disagrees with it.

The answer to that question is that there really is no right length – as long as you can keep it interesting.

You may have to work a little harder to get your real estate videos to come up in search results.

Who’s your star real estate marketer? Your website. Or at least it should be.