Data Based Ads

Data Based Ads supports the inbound marketing process with a host of services and capabilities geared toward organic content creation and lead generation.

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DBA Inbound uses inbound marketing, organic online content, the most effective SEO strategies and our own high-ranking platforms to drive traffic and authority to your web destinations.

YoChicago logo covers the Chicagoland real estate market in news, blogs, guides, maps and video, with client opportunities for authoritative inbound links and traffic to their websites.

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Real estate video is the defining medium for today's home buyer. DBA Inbound/YoChicago produces economical, conversational video and gains viewership through Chicagoland's #1 real estate video channel.

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AdMaster™, our listing management software for real estate brokers, is designed to harness inbound links to a broker’s website to maximize the broker’s SEO relevance and deliver more traffic.  

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Real estate SEO and inbound marketing tips

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Fight real estate listing syndication abuse with better data

Trulia Zillow

With the announcement of NAREP and their effort to combat ‘listing syndication abuse’, one thing comes to mind – the futility and history of the brokerage community attempting to manipulate market forces.

Google authorship rewards real estate content relevance


If you are a blogger, a videographer, or provider of interesting online real estate content on a regular basis, you should know about Google authorship markup. boosts real estate SEO

Flickr logo

Do you know Flickr? Photographers do. And so do the search engines.

Improve your real estate video with YouTube Analytics

Video analytics - Views

There’s no shortage of opinion on the optimal real estate video format. 

Local link building fosters real estate SEO

Local web traffic

Local’ has always been a buzzword and a somewhat elusive objective in web marketing.  GPS, check-ins and social media have improved a real estate business’ ability to master the local market, but nothing outshines good old networking and relationship building as the core to getting online exposure.

5 penalties that can affect your real estate SEO efforts

SEO Google penalty

We’ve all heard about Google cracking down on websites trying to get an unfair advantage through ‘black hat’ SEO practices.  And your site may have been affected too.

Real estate video SEO doesn’t happen without engagement

Video audience retention

Video is an SEO darling according to most real estate SEO writers and commentators. And they’re correct. Video has its own set of guidelines and placement in the search results is most often visual – with a thumbnail accompanying the listing.  You can’t beat that for search engine visibility.

Blog post ideas – real estate edition

Blog cartoon

Blog posts, videos, images and other content need to be topical and be relevant to your audience, but they also need to be readable – even exciting.  The real success is in your live traffic – reading, clicking, and commenting.

Google Keyword Tool simplifies real estate SEO

Google Keyword Tool

SEO is about keywords and keyword phrases perhaps more than any other factor.

Real estate SEO page diversity grows the forest using the trees

Building and SEO forest with the trees

A fairly common mistake that real estate brokers make when trying to optimize their website for search terms is that they try to rank for too many terms without supporting each term with specific content or more appropriately, a specific page.

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Blog authored by:

Mike Scotty, President
Data Based Ads, Inc.

  Mike Scotty, President DBA Inbound / Data Based AdsInbound Marketing certification badge