Real estate SEO and inbound marketing tips

The pending demise of Google Reader has uncovered some interesting realities regarding marketing and real estate blogs, and the way people are consuming news over the last couple of years.

In all the rhetoric (just one example) that some Realtor-related interests are slinging at Zillow, Trulia and Realtor.com, there’s something that the ‘Big 3’ critics seem to forget.

Images are so important – in any media.  Too often bloggers, writers and SEOs get too wrapped up in the content, and often select images as an afterthought.

With the announcement of NAREP and their effort to combat ‘listing syndication abuse’, one thing comes to mind – the futility and history of the brokerage community attempting to manipulate market forces.

If you are a blogger, a videographer, or provider of interesting online real estate content on a regular basis, you should know about Google authorship markup.

Do you know Flickr? Photographers do. And so do the search engines.

There’s no shortage of opinion on the optimal real estate video format. 

‘Local’ has always been a buzzword and a somewhat elusive objective in web marketing.  GPS, check-ins and social media have improved a real estate business’ ability to master the local market, but nothing outshines good old networking and relationship building as the core to getting online exposure.

We’ve all heard about Google cracking down on websites trying to get an unfair advantage through ‘black hat’ SEO practices.  And your site may have been affected too.

Video is an SEO darling according to most real estate SEO writers and commentators. And they’re correct. Video has its own set of guidelines and placement in the search results is most often visual – with a thumbnail accompanying the listing.  You can’t beat that for search engine visibility.