Data Based Ads

Data Based Ads supports the inbound marketing process with a host of services and capabilities geared toward organic content creation and lead generation.

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DBA Inbound uses inbound marketing, organic online content, the most effective SEO strategies and our own high-ranking platforms to drive traffic and authority to your web destinations.

YoChicago logo covers the Chicagoland real estate market in news, blogs, guides, maps and video, with client opportunities for authoritative inbound links and traffic to their websites.

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Real estate video is the defining medium for today's home buyer. DBA Inbound/YoChicago produces economical, conversational video and gains viewership through Chicagoland's #1 real estate video channel.

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AdMaster™, our listing management software for real estate brokers, is designed to harness inbound links to a broker’s website to maximize the broker’s SEO relevance and deliver more traffic.  

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Real estate SEO and inbound marketing tips

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Guiding traffic to your real estate site may be your best SEO play

Admaster VisTour virtual tour

When it comes to your real estate website, whether it’s an agent website, a small one-office brokerage site or a regional broker portal, ranking in today’s search engine results game can is an uphill battle that requires constant management.

Yo! Looking for a Chicago apartment?

YoChicago apartment reviews

Anyone who’s tried to find an apartment online in Chicago knows the quagmire that is Craigslist rental pages. It’s tough to find anything real among the duplicates and rental service come-ons – and you will undoubtedly waste a lot of time. And people often feel that Craigslist is their only free option – but it’s not...

Real estate email marketing needs to focus on business

Email marketing - Just Sold on smartphone

Email marketing is still the number one form of marketing for small and medium size businesses – evidence of which you see every day in your inbox.

8 reasons Google+ should matter to real estate pros

Google Plus SERPs

Our Google+ offerings to our real estate clients are posted on our social media feeds page, primarily because that’s what most people believe Google+ to be – a social media site. And it is. But it is also a whole lot more.

Real estate content marketing and link building – a case study

YoChicago unique visitor graph January 2012 - July 2013

Q: What do content marketing, link building, and rebuilding the Cubs have in common?

Real estate photo size and quality matter – 2 steps to improve your online presence

Image size comparison small

I see a lot of listing photos in our business – and most of them can best be defined as ordinary.  Using pure percentages, the number of ‘marketing quality’ photos vs. the number of ‘could barely be bothered’ photography is astoundingly low. As we develop new web products here at Data Based Ads, we test functionality on listings currently in our database. And believe it or not, it takes more time than it should to find a listing with better-than-average photos. That’s not right.

Marketing fundamentals need to guide real estate social media efforts

Vince Lombardi fundamentals

What’s the right approach to social media participation for realtors and real estate companies?

Google Reader demise makes a case for real estate social media

Social Media vs Google Reader

The pending demise of Google Reader has uncovered some interesting realities regarding marketing and real estate blogs, and the way people are consuming news over the last couple of years.

Real estate’s SEO entitlement delusion

Big 3 search engine optimization

In all the rhetoric (just one example) that some Realtor-related interests are slinging at Zillow, Trulia and, there’s something that the ‘Big 3’ critics seem to forget.

Image optimization matters to real estate SEO

Aerial view of Chicago's Grant Park

Images are so important – in any media.  Too often bloggers, writers and SEOs get too wrapped up in the content, and often select images as an afterthought.

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Blog authored by:

Mike Scotty, President
Data Based Ads, Inc.

  Mike Scotty, President DBA Inbound / Data Based AdsInbound Marketing certification badge