Having key social media metrics pointing at your broker website is an important component of an overall SEO strategy.  While the individual posts and videos do not deliver SEO credit (nofollow links), the presence and link direction sends signals to the search engines of relevance, especially when there is external activity (likes, comments, shares) on the content of a social account.

YouTube, Facebook and Twitter are the most prevalent, with Google+ emerging as a contributor (but with no auto-feed mechanisms to date).

If your company and/or office has a Facebook business page or Twitter account, it is relevant to your followers that you are listing and selling homes on a consistent basis.

DBA can create RSS feeds from AdMaster™ data on a company or office basis of new listings.  Our feeds drip new listings at intervals determined by you, to avoid overwhelming your followers.

All social posts link back to the detail page on the broker website or other single property website determined by the URL listed in the AdMaster™ database. 

AdMaster™ Social media feeds:

• Format your incoming listings for optimal display on social network sites
• Drip the listings at hourly or other appropriate intervals
• Provide RSS feeds at a company or office level – depending on volume
• Are set up by DBA’s client service staff –  just give us admin rights to your Facebook and/or Twitter account

How important are social signals to real estate SEO?

There is a plethora of data and opinion out there on the impact of social signals on search results.  If anything is changing in the world of SEO right now, it’s the influence of social media on search results.  What you can be certain of however, is that it matters, and that it will continue to matter.

Despite the fact that most social networks make use  Read more...