About DBA

Over the years, Data Based Ads, Inc. ("DBA") has quietly gained a growing client base among the nation's largest newspapers and real estate brokerage firms. The company's growth has resulted from the utility of its products, the technology, publishing and real estate industry expertise of its principals, and an unwavering focus on client service.

DBA's database, Internet, publishing and information management experts design and deliver the most advanced and efficient real estate advertising platforms, in print and online.

Principal products and services

• New Home Notebook is our social media marketing plan for new home communities in Chicagoland. Home buyers participate in a conversation with news, reviews and updates on Chicagoland’s new home and builder communities. Go to New Home Notebook.
• AdMaster™, a Web-based ad management system, collects, distributes and publishes real estate ads for large, sophisticated real estate broker clients with complex ad schedules. Log into our demo site.
• AdMaker™ is the proprietary production software that enables DBA to deliver the equivalent of 300 tab pages of advertising per week to newspapers throughout the country.
• Wibiti combines the features of our ad management technology into a single, Internet-based, self-service ad ordering, fulfillment, and production platform. Log into Wibiti™ or our demo site.
• Our Real Estate video tour sites work with the New Home Notebook / YoChicago network of real estate news and information sites to engage our readers, but also to expand the reach of our clients’ content to home buyers and sellers through organic search an meaningful social venues. NewListingTour.com, BuilderHomeTour.com, ApartmentRentalTour.com

Management

Data Based Ads' management team has broad experience in the industries served by the company.

• Michael Scotty, President and CEO.
  Prior to joining DBA, Mr. Scotty was Vice President of Marketing and Technology for an 80-office Chicago-based real estate brokerage firm. Mr. Scotty holds a B.A. from Southern Illinois University, and an M.B.A. from DePaul University.
• Joseph Zekas, Chairman and founder.
  Prior to founding the Real Estate Profile (predecessor of DBA), Mr. Zekas was an attorney with a large Chicago law firm, then a real estate developer. Mr. Zekas is a graduate of Marquette University and the University of Wisconsin Law School.
• Richard Graeber, Chief Technology Officer.
  Mr. Graeber hails from the University of Chicago and has 20 years of technology and Internet application development / management experience, most recently as Vice President of Internet Operations at Quotesmith.com.
• Chuck Gekas, VP Sales & Client Services.
  Prior to joining DBA, Mr. Gekas held a variety of positions in the newspaper industry, most recently as real estate advertising manager for the Chicago Sun-Times. Mr. Gekas received his B.A. from Northern Illinois University and M.A. from DePaul University.

Staff

• DBA has a staff of nearly 30 full and part-time employees in the following functional units:
  • Technology and software development
  • Administration and management
  • Client service
  • Design and production

Technology platform

• Web, image and database servers are hosted at InterNap's Tier 1 data center in Chicago, with redundant high speed connections to the Internet backbone, 24/7/365 security on the premises, continuous bandwidth monitoring, state-of-the-art firewall protection, data encryption, and industry-standard backup power & fire suppression.
• Software systems are fully Internet-accessible and primarily based on Microsoft .net technology and Microsoft SQL Server. Automated production systems, remotely installable at newspapers, provide an interface between the database and Adobe InDesign.

Ownership

• Data Based Ads, Inc. is privately held and controlled by its principals. The companies' growth has been funded solely from operating profits.

Location

• Data Based Ads, Inc.
  363 West Erie Street
  Suite 500 East
  Chicago, IL 60654
  
• 312-280-9780