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Our services

Admaster logo


Real estate brokers of any size will benefit from AdMaster's ability to collect, manage and re-distribute print and online advertising content and billing with ease and accuracy while minimizing administrative effort.

Wibiti logo


Wibiti, DBA's easy-to-use, self-service, prepaid solution allows media companies to streamline the collection, publishing, distribution and integration of print and online advertising data.

YoChicago logo covers the Chicagoland real estate market in news, blogs, guides, maps and video, with client opportunities for authoritative inbound links and traffic to their websites.

Real estate video logo


Real estate video is the defining medium for today's home buyer. DBA Inbound/YoChicago produces economical, conversational video and gains viewership through Chicagoland's #1 real estate video channel.

DBA Inbound logo


DBA Inbound uses inbound marketing, organic online content, the most effective SEO strategies and our own high-ranking platforms to drive traffic and authority to your web destinations.

About Data Based Ads

Data Based Ads’ predecessor, Real Estate Profile, was founded in 1987 and besides being a weekly real estate publication, experimented in all things technical from interactive phone and fax marketing, to databases of available housing long before the MLSs went digital.  Real Estate Profile was the first ever to deliver an ad electronically to the Chicago Tribune in 1998.

Then and now, Data Based Ads is ahead of the curve in real estate marketing strategies, tactics, and efficiencies. DBA has been creating and distributing the type of organic marketing content that is crucial to today’s search engine marketing since 2005.

Data Based Ads continues to provide the residential and new construction real estate communities with a range of marketing services including online media content creation and distribution, inbound marketing services through editorial and video content, organic SEO, and inbound marketing consulting.

Principal products and services

Data Based Ads' core software product is AdMaster™, a web-based print and online ad management, publishing and distribution system, used nationwide by some of the largest multi-office real estate brokers. Admaster™ integrates and distributes listing data in a variety of innovative formats from a real time database.

Our newspaper and print media products, SmarterAds™ and Wibiti™, are used by the nation’s top media companies, and include real time, turnkey solutions for creating, scheduling, paying for and publishing print display ads and expanded online real estate content.

Our real estate news platform,™, facilitates wide distribution for ours and our clients’ creative content, extending to a distribution channel of Chicago real estate news channels and an extensive social media network.  Central to our platforms is real estate video, produced and distributed through Chicagoland’s #1 real estate video channel.

DBA Inbound™ takes inbound marketing tactics and applies them to our clients’ real estate business.  Inbound strategy consists of an ongoing stream of online communication using creative content including, but not limited news, blogs, video and useful consumer guides.

Data Based Ads management

Data Based Ads' management team has broad experience in the industries served by the company.

Mike Scotty Linkedin profile
Michael Scotty, President and CEO
Joe Zekas Linkedin profile
Joseph Zekas, Chairman and founder
Rich Graeber Linkedin profile
Richard Graeber, Chief Technology Officer


Data Based Ads, Inc.
661 West Lake Street, Suite 1S
Chicago, IL 60654


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