Ad controls

Every ad section built in the system can include a variety of parameters that eliminate the need for administrative oversight. Only listings with specific characteristics are eligible for selection in a specific ad.

For example, an ad section may require that eligible listings

• Include an image
• Be within a specific price range
• Be a specific property type or among a group of property types
• Be within a specific group of cities or zip codes
• Be from an individual or specific group of offices
• Be open on the current weekend

These and other more refined criteria contribute to the better use of your advertising dollars. Properties are advertised in the publications where they are most relevant.

Combined with tight deadlines, these limitations identify and eliminate waste in your advertising program. And DBA works with each company to exercise every possible system advantage that will improve the company's advertising presence and cost effectiveness.

For more control of your advertising spending, see Auxiliary services > Priority advertising